Choice Hotels purchases Radisson Hotel Group Americas


Radisson
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Last year, Radisson Hotels spun off their hotels in the Americas — which includes those properties in the United States, Canada, Latin America and the Caribbean — to form it’s own program, called Radisson Hotel Groups Americas. While this was an interesting move at the time, it looks like instead of staying on their own, Choice Hotels will be acquiring Radisson Hotel Groups Americas.

This means, once the deal closes, Choice Hotels will add nine new brands and 624 hotels to their portfolio. According to their press release, this transaction should happen in the second half of 2022.

The press release states:

As you may have heard today, we announced our plans to acquire Radisson Hotel Group Americas. We are excited about the many opportunities this provides to you – our loyal guests and rewards members. Through this transaction, we will bring together two complementary businesses, expanding your options for traveling through the Choice network. We are adding nine hotel brands, 624 hotels and over 68,000 rooms, which will expand Choice’s presence in the upscale and core upper-midscale hospitality segments, particularly in the West Coast and Midwest of the United States.

This transaction will provide attractive new options in exciting travel destinations to current guests and loyalty members – including the over 10 million Radisson loyalty members in the Americas and Choice’s over 53 million Choice Privileges loyalty program members. The addition of some of the industry’s most well-known brands will extend your options when selecting a hotel, including upscale properties in sought-after locations, where you can earn and redeem your points, whether traveling for business or leisure.

We are confident that this acquisition will bring you, Choice’s loyal guests, additional opportunities for exploring the United States, Canada, the Caribbean and Latin America.

As with any announcement of this nature, it will take us time to implement all the final details. And until the transaction closes, which is expected to occur in the second half of 2022, it will be business as usual, and Radisson will remain a separate company from Choice, with distinct loyalty programs.

I am actually a big fan of the Choice Hotels program. When utilizing Choice points, you can many times book their largest room — including suites — for the same number of points as a standard room. While their properties aren’t always the most luxurious, I’ve been able to stay at some properties in great destinations on not too many points.

I also have a decently large Radisson points balance, so it’ll be interesting to see how points convert to Choice points. I haven’t found great value in the Radisson program, so for me, this is a win. Hopefully the points transfer over in a favorable value and it seems like details will unfold in the near future with such a quick acquisition date.

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